PICTURED: Paul McDonagh, Tourism Ireland, Seamus Heaney, Visit Cork, and Alison Metcalfe, Tourism Ireland, in the Tourism Ireland office in New York.

From Cork to New York

The head of an organisation which promotes Cork tourism met with senior executives from Tourism Ireland during a recent visit to the Big Apple.

During the visit to New York, Seamus Heaney from Visit Cork was briefed on Tourism Ireland’s extensive promotional programme for 2023, which is in full swing right now.

Tourism Ireland has said it has prioritised the United States this year as a market which offers a strong return on investment, in terms of holiday visitors and expenditure.

The important ‘culturally curious’ audience will be targeted with distinctive vacation experiences, events and special offers tailored to their interests.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We were delighted to have an update from Seamus Heaney about the many things to see and do in Cork for US holidaymakers and to have the opportunity to brief him about our extensive and targeted promotional programme in the United States this year.

“The United States remains an extremely important market for tourism to the island of Ireland. Before the pandemic, in 2019, we welcomed 1.7 million American visitors, whose visits delivered €1.6 billion for the economy.”