Irish shoppers take 37 minutes to do the big shop
How long does it take you to your main weekly supermarket shop each week?
New research has found that Irish shoppers spend an average of 37 minutes doing it each week.
The research surveyed more than 1,000 people; to find out how much time parents are spending on their shopping during the back-to-school period.
While the average shop takes 37 minutes, the research conducted by Bounce Insights on behalf of Aldi Ireland, found that Aldi shoppers are the quickest, with nearly 80% completing their main shop in 45 minutes or less.
Including travel time, the research shows that Aldi shoppers are doing their full weekly shop in less than an hour.
Parents believe shopping during term time is more expensive (43%), more complicated (30%), takes longer (34%) and more stressful (32%) than shopping outside of school terms.
In addition, almost 90% of parents (89%) say they need to make special ‘top-up’ trips for school lunchbox items throughout the week.
When it comes to the shopping experience, the research found that the most common irritations are long checkout queues (37%), products out of stock (38%) and stores being too crowded (22%).
Shoppers place a high importance on value for money and product quality, with these referenced as even more of a priority among Aldi shoppers.
41% of Aldi shoppers prioritise product quality, notably higher than the average (34%), while 70% of Aldi shoppers rank value for money as one the top three most important factors when deciding where to complete their main grocery shop, compared to 59% of shoppers overall. The research also revealed that 41% of shoppers enjoy discovering new products.
Top tips
Aldi has shared its tips for shopping in store this Back-to-School season:
- Make a list before you go. For busy parents, meal planning and shopping lists can make a huge difference in making sure you pick up everything you need for lunchboxes and dinners.
- Having a list prepared not only means you can shop quickly and efficiently, but it also cuts down on food waste by ensuring you don’t buy things you don’t need.
- Don’t shop hungry. Shopping on an empty stomach can lead to unintended impulse buys so make sure to have a snack before doing your weekly or top-up shops!
- Shop in off-peak times. Mornings and evenings can be great times to beat the crowds.
- Watch out for special offers in store. Whether it’s weekly special offers on meat, fresh fruit and vegetables, special seasonal promotions, or marked-down prices on food approaching its best before date, shoppers can find great bargains and savings.
- Return your DRS bottles and cans before you shop.
Returning your empty bottles and cans containers while doing your big shop not only cuts down on multiple trips, but the vouchers received for returned items can then be immediately put against your shopping bill or added to your savings card.