What is Cork searching for?
As cooler and wetter days appear, people are bracing for the elements and turning to Google to help prepare their wardrobes.
As the leaves change, so does fashion, and searches for all things waterproof, from jackets and coats to boots and trousers, are surging.
This significant increase in searches for heavy outerwear, such as down jackets (+120%) and coats (+100%), indicates a clear desire for comfort and protection against the unpredictable Irish elements.
Footwear has officially transitioned, with searches for boots, both knee-high and ankle length, doubling in the past month. Styling queries for ‘brown boots’ and ‘burgundy loafers’ highlight a move towards rich, earthy tones and the arrival of burgundy loafers to the fashion scene has clearly left people in Ireland wondering how to add them to their footwear rotation with ‘How to style burgundy loafers’ the second most popular How to style question on Google Search in the last 30 days.
The focus on layering is evident as searches for sweaters (+70%) and cosy materials like wool and polar fleece (+90%) climb. Styling queries reveal a desire to master specific layering pieces, with people asking Google ‘How to style a big cardigan’ and ‘How to wear a gilet’, while multiple searches for different types of scarves reaffirm its role as an autumn wardrobe staple.
The rise of the ‘autumn outfit’ search which is the fourth most searched outfit search in the last 30 days, along with seasonal searches for ‘Christmas’, shows that people are seeking inspiration for dressing for events in cooler weather and planning well ahead for their Christmas outfits.
Gemini, Google’s AI assistant, can step in as the ultimate personal stylist as people navigate the new season.
Simply upload a photo of a key wardrobe item, like a favourite trench coat or a pair of suede boots, and ask for instant on-trend autumn outfit recommendations such as layering or the return of deep jewel tones. Gemini doesn't just offer abstract ideas; it provides actionable styling advice, matching colours with precision, and even suggesting complementary accessories for everything from work events to weekend escapes, dramatically simplifying the daily dressing ritual.