Páirc partnership to help improve its sustainability

A long-term partnership has kicked off between SuperValu Páirc Uí Chaoimh and Zeus Group, a packaging company.

The Sustainable Partnership marks a significant milestone in the delivery of practical, measurable sustainability solutions at the Cork sporting venue.

Through this collaboration, Zeus will support SuperValu Páirc Uí Chaoimh with a comprehensive sustainability programme focused on operational improvements across the stadium. This will include the introduction of locally made recyclable cup systems, a full hygiene product upgrade, enhanced waste management solutions and improved signage to support responsible waste segregation.

The partnership also incorporates innovative technology, including AI smart bin solutions to improve segregation and reduce contamination, alongside upgraded tunnel wall and pitch perimeter signage to reinforce sustainability messaging throughout the stadium environment.

Brian O’Sullivan, Founder and Owner of Zeus Group, said: “This partnership with SuperValu Páirc Uí Chaoimh represents an important step in demonstrating how practical sustainability solutions can be successfully integrated into large scale sporting venues. We are proud to support the stadium in its sustainability journey and look forward to delivering long term impact together.”

Kevin O’Donovan, CEO of SuperValu Páirc Uí Chaoimh, said: “We are committed to enhancing the sustainability of our stadium operations while continuing to deliver an exceptional experience for supporters. Partnering with Zeus Group allows us to implement innovative, effective solutions that support our environmental goals and reinforce Supervalu Páirc Uí Chaoimh’s role as a leading, future focused sporting venue.”

The partnership was officially launched at the Cork v Tipperary Allianz League fixture on Saturday 7 February.