‘Running your own business is flexible, but it also requires discipline’
Meet image and personal brand guru Mónica Rodrigues. We recently caught up with her to find out what she does and how she helps people.
Tell us about your business?
I run an image and personal brand consultancy. I help both men and women show up in a way that truly reflects who they are—through how they dress, how they present themselves, and how they’re perceived. It’s not about fashion trends or makeovers. It’s about alignment. When how you show up matches your ambition, your personality, and your values, everything feels easier—from confidence to career growth.
What is your background prior to what you are doing now?
I spent over a decade in the corporate world managing teams in the tech industry. My role was very people-focused—developing talent, building confidence, and helping individuals grow into leadership roles.
Over time, I realised that technical skills weren’t the only thing holding people back. How people presented themselves—often without even realising it—it had a huge impact on how they were perceived and the opportunities they were given.
That’s what led me to start my own business—to help people take control of that piece in a practical and authentic way.
How many hours/days do you work per week?
Right now, I work around 4–5 days a week, with a mix of client sessions, business development, and content creation. Running your own business is flexible, but it also requires discipline. I try to structure my time so I can give my clients my full attention while still having space for my family.
What are the exact services you provide?
I offer a range of services focused on personal image and professional presence:
· Personal colour analysis to identify the colours that suit you best
· Body shape and styling guidance
· Wardrobe edits and outfit planning
· Personal shopping (in-store or online)
· Bridal services
· Everything is tailored—there’s no one-size-fits-all approach.
What goals have you for your business 12 months from now?
In the next 12 months, I want to grow my business into a recognised name in Ireland for personal branding and image strategy. I’m also looking to expand into workshops and group programmes and continue offering my bespoke Coffee with Style meetings to help those who are not yet ready to plunge into a full consultation.
Name 3 positives about your service?
· It’s practical—you walk away knowing exactly what to wear and why
· It’s personalised—everything is based on you, not trends
· It builds confidence in a lasting way, not just for one occasion
If someone wants to book your service what are the steps?
It’s very simple. You can visit my website (www.bymonica.ie) and choose the service that suits you, or reach out directly via WhatsApp or social media if you’re not sure where to start. From there, we’ll have a quick chat to understand your needs, and then book a session that works for you.