May eyebrows your website?
A bold new Cork-based beauty brand has firmly set its sights on shaking up the brow industry, bringing plenty of expertise and a little dash mischief to the table in the process.
The brand, Brows&, was founded by Cork beauty entrepreneur Melissa Maverley, a woman who knows her brows and has absolutely no intention of blending in to an industry that, in her view, has been playing it safe for far too long.
On that note, Melissa has launched her brand with The Brow Job precision pencil and Brow Stiffy setting gel, two products that do exactly what they promise.
“The brow products I was using in my salons weren’t performing as well as I wanted them to. I knew they could be better,” explains Melissa.
Determined to create formulas that delivered professional-looking results while caring for natural brow hair, Melissa spent months refining everything from the pencil's undertones to the setting gel's brush design.
The precision pencil fills, shapes, and defines, while the setting gel gets every hair standing to attention and keeps it there. Developed with over two decades of hands-on brow expertise, both formulas deliver professional-looking results at home, with ingredients chosen to care for the natural brow hair.
The Brow Job - €15 - light brown, dark brown, and black
Everyone deserves a good 'brow job', and this one certainly delivers. Whether your brows are naturally sparse, a little uneven, or simply need some extra definition, The Brow Job is the precision pencil that makes getting them just right ridiculously easy. Designed to create fine, natural looking hair strokes, it fills gaps, builds fullness, and defines the arch without that heavy, drawn-on finish. A few light strokes for an everyday brow or build it up for something fuller and more sculpted.
“You'd be amazed how hard it is to create the perfect brown,” says Melissa. “Too warm and it looks orange. Too cool and it looks grey. It had to be exactly right.”
Brow Stiffy - €20
Brow Stiffy takes your brows from nicely defined to beautifully lifted, groomed, and firmly in place. Whether you're after that full, fluffy, brushed-up look, a sleek laminated effect, or simply want to keep a few unruly hairs under control, this hardworking little gel has it covered. Work the gel backwards and forwards through your brows to coat every hair, then brush upwards and outwards into your desired shape and leave to set.
“The names are a bit cheeky,” Melissa admits. “They're meant to raise a smile. Beauty doesn't always have to take itself so seriously.”
The Brow Job and Brow Stiffy are available now at brows-and.com.