MTU Student Marketing Challenge works with Green Rebel
The Annual Student Marketing Challenge, which highlights the innovation and creativity of the next generation of marketers, has taken place in Munster Technological University (MTU).
In association with the Marketing Institute of Ireland (MII), this year’s event took place in conjunction with off-shore renewable energy consultants, Green Rebel. Green Rebel is contemplating the use of sports sponsorship and regard it as a possible means of achieving specific strategic objectives.
Acting as marketing consultants, the students were to recommend a sports sponsorship proposal for Green Rebel and detail strategies. The four teams that presented in the MII Student Challenge had been shortlisted from 27 groups, as part of their Sports Marketing module under the guidance of MTU lecturer Conor Kelleher.
A new award was commissioned to honour the memory of former senior lecturer in marketing, Michael Walsh, who passed away in January 2018.
Speaking about the new perpetual award, lecturer Conor Kelleher said: “The colours subtly running through the piece were chosen to reflect the colours of MTU – Michael and his kind played an integral part in shaping and forming the technological university we are today. Michael was a gentleman in every sense of the word. Solas na bhflaitheas air.”
The winning group of Alanna Braham, Ben McCarthy, Caolán Callaghan, Danielle Burke, and Saoirse Noonan, all students of MTU’s Marketing Degree presented a novel two-pronged approach for Green Rebel to pursue, incorporating a short-term component centred on rowing sponsorship and a long-term stretch target of a partnership with Formula E.
Chairperson of the MII Jerry Crowley said: “We had four great teams give some very detailed insight into how sports sponsorship could help grow brand awareness for Green Rebel within their marketplace. Certainly, I learnt a lot, and I'm sure that Green Rebel have a few great takeaways from the session that they will soon put into action.”
Assisting Jerry on the judging panel were Head of Business Development at Green Rebel, Eoin Cotter and Marketing Executive Mia Piccolli. Eoin said: “From our perspective in Green Rebel, there has been a huge amount of value in collaborating with Conor and the MTU team and I would absolutely endorse any other business to get involved and to look at ways of working with MTU. I think the marketing community in Cork and beyond is in good hands with what we have seen over the last number of weeks, through our collaboration with the marketing class here in MTU - there were some terrific ideas pitched.”
If your business would be interested in pursuing the possibility of some form of collaboration with MTU you can contact Sean Donovan at sean.donovan@mtu.ie or his colleagues in the Extended Campus team at extended.campuscork@mtu.ie.